Explore IdeasThat Shape the Future.

The simple funda of marketing is more leads = more sales! Ever since SaaS gained popularity, there has been no looking back. The domain is well-known for maintaining a high stream of the potential customer base. As per a few studies, the total size of the SaaS market is expected to grow by $130 billion by 2020. With the technological advancements in software development, the subscription model is quite favored by SaaS businesses.

Before you start off with SaaS marketing, it is important to understand the customer journey to align with the marketing activities. Wondering what this means? Let’s share an example - Suppose, you launch software in the market. The buyer won’t buy it unless he/she is aware of the same. Not just that, it is really important to have an effective strategy to retain existing customers. In short, the journey of SaaS marketing goes from the Awareness stage to the Advocacy.

Today, we will discuss a few marketing strategies that can nurture and convert your customers into potential business leads. Let’s read out the details.

Focus on SEO to Generate Leads

When it comes to SaaS-based marketing, organic traffic plays a crucial role. SEO helps in generating leads and getting better conversions. There are a few proven tactics that can be really effective.

• One of the best and easiest ways to reach audiences is to discover the keywords that are already being used by the people and searching over. You can take help from various tools that can help to gather information about the top-ranking keywords. Try to find as many keywords that can be used by people and target them to upgrade your SEO game.

• Creating custom banners with call-to-action is a win-win strategy for any business. You can excite your customers with alluring banners and end them landing up, thus increasing website traffic.

• Another thing to keep in mind is to ensure that your website speed is good enough to make people stay. It has been observed that websites that take longer than 3 seconds are not recommended. A fast loading page with a responsive web design gains better conversions.

Power Of Content Marketing

Content rules the web world and we all know it. If you want to win a wide customer base, it is important that the right content reaches the right audience. Content marketing helps to educate people and convert them into leads. The right way to do it is to use the right keywords that can help in accelerating the growth. Just make sure you don’t do keyword stuffing. Apart from that, you need to make the content more personalized so that the audience feels more connected with the information you are sharing. The stats say that personalized content gets better conversions. For a better understanding of your customers, you can also add podcasts, webcasts, and feedback from the customers. Knowing what your audience is liking will help in creating better content.

Email Marketing Has A Way To Go

One of the most effective ROI strategies is email marketing. It’s an old and classic way to generate more leads. When we send a series of emails to a prospect, they feel engaged and connected to the brand. Nowadays, there are many email marketing tools like - Canva that help in making good email templates. A visually-appealing email template is bound to attract more audiences and helps in retaining your audiences. Investing in a good email marketing strategy that can be used to target customers and attract more customers.

Free Trial

Free trials are something that excites people, isn’t it? So, to engage users with your product or software, you can offer them free trials. It helps the users to try the product and get to know what all it is about. Free trials are an excellent marketing strategy as it gives the users a clear idea of why they should subscribe to your product. Give them access to a few features and then urge them to go for the paid version. Make sure these features are interesting enough to keep the audiences engaged. Trust me, it is one of the most used and powerful marketing strategies.

Get Inbound Sales From Social Media

Social Media is a great platform to generate leads. You can display your product on various social media platforms like - Facebook, LinkedIn, Twitter, and Instagram to gain global audiences. Regular social media posts give people insights into your brand and help them stay updated with the latest product updates and other relevant information. So, make sure you are putting some interesting posts out there so that your users stay engaged. 

Paid Advertising

One of the biggest tools to upgrade your marketing strategy is to go for PPC (Pay-Per-Click) campaigns. These business tactics help in generating maximum leads. To make the PPC campaigns work, you can follow these tips.

• Running sponsored ads on social media platforms like - Instagram, Facebook, and other market places. These sponsored posts are an ideal way of increasing customer engagement and help the people get redirected to your website.

• Gmail ads are another way to reach audiences through catchy email campaigns. Emails are an effective way to spread your brand’s message and get higher conversions.

• Paid quora ads are also a great way to gain more customers. Quora is a social platform where people converse in question and answer form. Regular interactions are a must with your audience to get business visibility.

Wrapping Up!

There is no doubt that SaaS marketing is a bit different from other marketing strategies. But, if you follow the right way, then you can turn out to be profitable. One thing to keep in mind is to make sure that you receive customer feedback regularly as this will help in altering your business strategies and roll better profits. Optimize your ad campaigns and convert prospects into your loyal audience by enhancing their customer experience. So, before you look for new alternatives, try to follow these. This will surely turn out to be a game-changer and help you stay ahead of the competition.

The concept of voice search needs no introduction! We all are aware of Siri, Alexa, and Google Assistant. Most of us are relying on them to make web-based searches and garner information. Voice search interfaces have been one of the hot topics over the past few years and its popularity is expected to grow in the future. The ease of finding things over a voice command is making people crazy around. The trend of voice search is making the designers drool and they are looking forward to acquiring skills to design such an amazing interface.

The Basics

Before we dig deep into the topic, let’s know the basics of the voice user interface. Many of us are not clear of what voice user interfaces are. What is VUI (Voice user interface)? Well, the VUI interface is different from the usual UX process, it works on the voice commands. The biggest advantage of using the voice user interface is it allows the users to enjoy a hand-free and eyes-free interaction on their devices.

How is VUI different from other digital products?

• Interaction is done solely on voice commands.
• An invisible interface that the user can’t refer back to.
• Many users who tend to use graphic user interfaces are unfamiliar with the concept of VUI.
• It has no navigation for the user.

Although, these may seem small differences between the two, but have a huge impact when it comes to the designing part.

Reasons for the popularity of Voice User Interface

Technology be Prevalent

Well, the technology is not limited to calling and messaging only, there is a lot more to the box. With the introduction of the voice user interface, many long-awaited gates have been opened. Now, you can open the gates, start your car, book an appointment, and even order food - all this at just over your voice command.

Speaking is Much Easier Than Typing

We all know speaking takes much fewer efforts than writing. So, using an app that works on voice commands makes things much easier for people. More and more industries have now started employing voice technology in one way or the other.

Embedded for Specially-Abled

Another reason for the popularity of voice interfaces is it helps the industries to target the demographics which are usually neglected. Voice technology helps visually-impaired users who don’t get access to use such devices. They can now use apps and devices without any hassles and enjoy ample features over their voice.

Tips To Design The Voice User Interface

Identify Your Audience

When designing the VUI, the first thing you need to do is to identify your audience and employ the user-first design in mind. You need to understand the needs of your audience and collect information on their behavior. You should be able to analyze the trouble spots of your users and provide them with efficient solutions. Also, you need to collect the phrases and the way they talk. This will help you in understanding how efficient they can work.

Shape the Product

The next step is to define and shape the product. Here, you need to create the key scenarios for the interaction. The VUI interface should have a conversational dialogue flow which enhances the user interaction. Once you identify the relevant cases, then you need to shift onto the functioning part. Check whether the cases identified are compatible with the voice search interface. Once you are done with this part, then hop onto the next part.

Prototype

Here you need to create the dialogue flow for quick and easy interactions which includes the main keywords for the interaction. There are several tools for prototyping that help in creating efficient VUI. While creating these dialogues your focus should not only be the dialogues but also focus on the emotional needs of the user. For this, the tone of voice matters a lot. Just like human interactions, your dialogues will show the personality of the product.

Testing

There is no good way to judge the quality of a product without testing it. This is why testing the interface is important. Wondering, how can you test the functioning? Well, there are two ways of how one can test the prototype.

• Test Simulators: Just like the simulators used in mobile app development, there are tools provided by Google to test the product. You can easily test the product using the Google Action with respect to the settings and hardware settings.

• Target Users: You can also create a group of target users and start with the testing sessions. This can help you in observing how the interactions going on between the users. Also, doing this will help in analyzing the customer satisfaction score.

Refine

Once your product is all set to reach the market, you need to observe the market reactions towards the same. This stage is really crucial and it can be really challenging if you don’t know which metrics to consider. Below is a list of a few metrics that you cannot miss on: 

• Languages used
• Behavior flows
• Utterances and Intent
• Messages per session
• User engagement metrics

Future Of Voice User Interface (VUI)

Just like other technologies, we are bound to look at the future aspects of the technology we use. The current observations show that voice integration alone cannot provide you with efficient results, one needs to integrate other ways to get better conversions. Still, investing in voice user integration is the need of the hour and with the increasing popularity of voice assistants like Siri and Alexa - the competition is likely to increase.

Designers who aren’t afraid to unlock the new technology should definitely try their hands on this futuristic technology and see what exciting things are awaiting them ahead. Test and validate the device and get ready to set the stage for future designs. Voice user interface may tend to be more challenging than the usual graphic designs but it is becoming more prevalent in various aspects of life. Voice will definitely impact various businesses, industries, and products in the coming years.

It’s Time To Hop In To The Future! It’s Voice-Age!

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Softuvo Solutions is the powerhouse of creativity and technology innovations. We adhere to the globally recognized standards and the latest technology standards. Ever since Softuvo came into existence in 2016, our focus is to provide tailored IT services to meet the client’s requirements. From the innovative marketing-driven solutions to providing high-end web and mobile app services, we aim to deliver the best. Our agile methodology to build new products have helped us gain numerous awards and recognitions from various trustworthy firms.

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COVID-19 or Coronavirus has been spreading like a wildfire in the whole world and has put every country on alert. The confirmed cases of Coronavirus has reached around 95,000 globally, and the death toll has reached up to 3,000 in 45+ countries. The pandemic situation is affecting the supply chain and disrupting global markets, producers, and retailers. The escalating concerns of Coronavirus are affecting almost every industry and sector out there making retail and eCommerce certainly no exceptions.

Chinese brands such as Oppo, Xiaomi, Lenovo, and Huawei are expected to face major production delays. Whereas there are some industries like the online retailing, online gaming industry, and social networking services that are benefiting from the Coronavirus outbreak.

The outbreak has created a boon for the eCommerce industry as shoppers can be at their homes and still order goods online. It is proving out to beneficial for online sales of provisional supplies because the whole situation has led to “cocooning” for people and thus increasing the online sales. The whole state of affairs is increasingly pressurizing as well as boosting the eCommerce industry.

Though Coronavirus is posing a deadly effect on all of us, it has proved out as a boon for the eCommerce business. However, along with positive impact, we may tend to notice supply chain issues, product shortages and even potentially declining consumer demand which could blunt e-commerce growth – if the economy falters or goes into recession. So the Retailers need to utilize and leverage all their assets to stimulate and sustain consumer demand, to keep up with the changing consumer patterns.

I am pretty sure that by now all of us are aware of the emerging trends of the Digital world - AR and VR. As part of this industry, it is our responsibility to know our audience’s needs and provide them with a great user experience. In digital marketing, engaging the customers and creating brand awareness, both are crucial. Adopting new technologies to achieve these aspects has become a rising trend. Augmented Reality (AR) and Virtual Reality (VR) as promising marketing strategies climb at the top-notch of the digital world as compared to traditional platforms.

Virtual Reality is computer generated and offers an entirely immersive experience in which an artificial three-dimensional environment is simulated. You can interact with the environment as though it is real.

On the other side Augmented Reality, views us the current world with computer-generated graphics superimposed over it. His technology creates an interaction between real-world and virtual information.

These technologies, in the Digital Playground, has caught the attention of the consumers and is playing around with their interests. These days the majority of the brands and marketers are employing the AR and VR technologies as a vital element in the market-competition to set them apart from others. As Dominic Collins says, that both allows its consumers to be there and be them due to the immersive experiences they provide. While using AR and VR in digital marketing to tell a story, brands should remember that they are just the storytellers whereas the consumers are in control of how they are interacting with the product. The use of this technology simply transforms the traditional experience of storytelling into an exciting multi-dimensional experience.

Digital marketers in this tech playground very well know the benefits of embracing these new technologies. Where consumers search for “what is…?”, the question has now changed to “ where can I buy..? Along with the demand for continuously growing Virtual and Augmented Reality.

From Oculus Rift, Amazon, IKEA to the Samsung Gear VR, the market is filled with tech giants. If you have resources, welcome the change in marketing with these technologies, before your competitors do. In time, you’ll be shoving them off in the dust.

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With New Year in full swing, the first shopping holiday of the year is commencing rapidly - Valentine’s Day - The global day of Love and Romance. A celebration of love and commitment, wherein people all over the world are willing to spend big to display their affection. The National Federation of Retail for 2019 estimates that Valentine’s Day shoppers spend about $19.6 billion in total on their special ones in the U.S. In addition to the traditional gifts in the market such as a box of chocolates or flowers, people these days also splurge on a wide range of products for this romantic day, from fashion products to pets! And this becomes the very opportunity for retailers.

A lavish dinner out, candy and flowers rank among the top most popular gifts for this special day. However, more and more consumers these days prefer to shop online rather than spend hours wandering around malls in order to pick the perfect gifts for their loved ones. Thus, February 14th is around the corner, it’s high time to “UP” your marketing strategy.

Here are some useful tips to attract new buyers and capitalize on this day!

Add A Romantic Vibe To Your Store Front

This is one of the all-time things that store owners do think of during the holiday season. Create some eye-catching decorative designs by creating a welcome coupon pop-up, a banner on a homepage slides, or, a themed gift guide. You can also impress customers with a catchy Valentine’s image and an enchanting message. Exhibiting your products to potential customers by encouraging them to think of all of the special people in their lives that might enjoy Valentine’s Day treat.

Create Alluring Email Campaigns

You can develop efficient email marketing campaigns to draw in your target audience and assist them with suggestions. You can also include a valentine’s Day Gift Guide in your eCommerce marketing strategies that can entice consumers to your site and eliminate the struggle of scouring the web in search of the ideal present. Create specific promotions to attract more business and be sure to promote these discounts and freebies through your email campaigns leading up to the big day. You should create a custom email template, add a compelling subject line to it and say a few kind words to your recipients. A little heartwarming note will spread the holiday cheer in the best way. Don’t forget to offer a special deal or a discount on your message

Facilitate This Holiday e-Gift Card Buttons

During Valentine’s day shoppers usually browse through various websites to find the perfect gift for their loved ones, friends, and family. So why not let the shoppers to directly send the products to their loved-ones with an e-Gift card?
With this technique, you are allowing your shoppers to make the shopping easier for the gift senders, so they are able to rapidly send the gift to their friends in a couple of clicks.

Offer Daily Deals And Time-Sensitive Offers

When shoppers visit your site, it is recommended that you generate an “urgency” to prompt them to make purchases immediately. Now how do you create this urgency? You should offer your visitors a special Valentine promotion with a countdown timer, as online shoppers are usually urged to make an instant purchase if they have a limited time to qualify for a sale or a special offer. Flash sales and time-limited promotions can be extremely helpful during this occasion.

Diversify Your Selling Procedure

Majority of the shoppers are expected to buy gifts from Amazon. This becomes the very basic point then to ensure you are using online marketplaces to sell your products and services which helps you expand and grow your audience. You can work on your strategies by -

• Making consumers your brand advocates
• Specializing in a niche, then branch out
• Start locally, grow globally
• Set up payment systems according to a region’s preference
• Aim to win ‘Buy Box’ or ‘Lightning Deal’ status, etc.

Using technology such as ‘Where to Buy’ technology ensures your marketing efforts are totally on point as you get access to real-time marketing and sales performance insights – reducing the reliance on third-party retailers to provide sales data.

Romanticize Your Social Media!

Create fun campaigns on social media to drive people to your website. Engage your consumers by setting up polls, add trendy hashtags to your content to gain the popularity. Go about any contests for building both brand awareness and engagement.

Offer Gift Wrapping Services

An attractive cover over your loved one’s gifts entices your consumers more. On top of this, it turns out to provides a great shopping experience and get additional revenue. By enabling the gift wrapping strategy, you are not only enhancing your customer service but also increase the average order value. Adding a personalized note or gift card encourages the customers to appreciate your services.

Promoting Valentine’s Day

Valentine’s Day is a holiday celebrated for couples only, and if you are neglecting single people, you’re alienating nearly half of your available market. Many eCommerce marketing strategies include a special segment designed particularly for singles with taglines like “Treat Yourself This Valentine’s Day.” For this type of promotion, you can design a separate gift guide that includes items people might be interested in purchasing for themselves — for example, beauty or personal care products.

Conclusion

Holiday season or the season of love provides an outstanding opportunity for all you eCommerce retailers to increase their profits. If handled and executed properly these marketing campaigns can bring in new customers and turn the existing ones into true brand ambassadors. We hope that our suggestions and cost-effective give a boost to your holiday campaign, this Valentine’s Day.