Explore IdeasThat Shape the Future.

Almost every industry or IT firm is deploying chatbots to bring unprecedented operational efficiency powered by artificial intelligence. Several IT firms are deploying texting efficiencies to enable faster purchases and other CTAs (call to actions). They are said to be a driving paradigm shift towards how information about services and products would be served, delivered and consumed. You should be aware about the what platform to choose to reach your targeted consumers while planning chatbot design.

1. Google Assitant/Cortane/Amazon Echo: Best suitable for audience for voice-enabled services.
2. Slack: Considered a best suite for startups and developers
3. Facebook Messenger/kiko/telegram/line: Best suitable for serving large audience.

Although it might sound like a new term but it’s been in existence for quite a long time. But, currently they are making it in the mainstream. Chatbots are used extensively by companies as they are expected to perform under circumstances like unexpected scenarios, tricky questions, interruptions and other situations. Hence, it is necessary to design and develop conversational chatbot using the best practices. Some of the Chatbot designing practices are discussed below-

Keep it simple

Just keep in mind that you’re designing and deploying chatbots for the ease of your end-users. Which means chatbot design should be simple and hassle free. Keep a significant distance from complexity by reducing the interaction to a simple chat UI. Completing an action through chatbot require input from the user such as tapping over a certain menu option on the website or application. It is important to understand the technology stack first before moving to the designing part. And the most important thing to consider is to design the most efficient yet simple working chat UI for the end user.

Conversation flow selection

Chatbot  are deployed to tackle different situations which makes selection of conversation to make it look natural and seamless as most challenging part of designing. Moreover, human interaction is comparatively short.

Optimized according to End-user

While designing bots, it must be considered that they don’t revolve around making jobs easy for the customer support but rather to elevate end user experience. Bots are not designed to replace human but rather to offer rich user experience to the customer end.

Custom mobile application is gaining huge momentum with it’s ability to make the business routine smoother and less time consuming. As the report suggests, about 7.5 hours are saved by an employees on an average week by utilizing customized mobile applications. They can be partially or fully personalized, depending upon the core requirements of the business and employees as well. These applications are modified accordingly to address a group of specified audience with similar requirements and work agenda. It can be the most attractive option for business and is the main reason behind gaining traction. Apart from smoothing out the business operations, it has endless benefits as mentioned below-

1. Secure App Data.

General application might not have the specific security features which can  put your data and ultimately your business on security risk. Whereas, building custom apps are built specifically to meet the specific requirements of your business including the security to your app data. It can be said that it has the potential to keep your business data secure.

2. Improved Efficiency.

While developing a custom mobile app, sole purpose is to keep the core requirements of your business in your mind and build the application accordingly. Also, custom application is like a comprehensive app performing the diverse operations to negate the requirements of a specific business. They’re tailored to enhance your efficiency by cutting the overhead of time consuming work and offering flexibility to operate from mobile devices.

3. Collaboration with existing software.

Generic business applications might not be able to function smooth with your existing system resources. But while building custom software, existing systems are kept in mind and are developed with efficient compatibility between the new application and the existing one.

4. Scalability opportunities.

General applications are usually developed to handle the increasing users or load of the application but eventually they will also fall short on fulfilling the requirements. Custom apps are made to handle the increase in users fro time to time. They have the ability to scale their features accordingly which make them even suitable.

5. Easy maintenance

Suppose you’re using a generic app distributed by some third party and your whole business operations depend upon the generic app. What if they decide to discontinue the app? What will you do? It’s better to go for a custom application with full ownership to prevent such issues completely.

Latest Custom Mobile Application Trends

Ever heard of BYOD (Bring your own device) policy which allows IT professionals to  make use of their personal devices for their professional jobs. It cuts down the costs and also increases the efficiency of the employees. Build your own app (BYOA) is the extension to the BYOD policy. While BYOA gives employees the freedom to use better apps for the job, it can be perceived as a major security threat. Moreover, employees will use mobile or cloud apps without any kind of control over how their data is stored, accessed and used. Nonetheless, to avoid such issues, custom mobile application development can be considered. Some of the most trending types of custom applications are:

Responsive Designs:

They are highly attractive and flexible type of applications suitable for various devices with different screen sizes. It is the latest trend and very much appreciated by the app users and experts as well.

Social media integration:

Basically offers easy integration with various social media platforms for better engagement. It is a must for most of the app these days.

Wearable Technology:

With the spreading roots of technology in field of healthcare, it is becoming very popular. It is fast catching up with the increased awareness for health and fitness issues nowadays

Cloud based apps:

They are the most preferred application trending now due to the wide range of features and capabilities it offers. With this application, there is no or very less need of storing data over the local storage of phone.

NFC (near field communication) app:

It enable users with easy and cashless payments. They can make online payments over eCommerce websites with mobile app payment apps.

Automation, smart control, inter-operability etc is all cool what are you aware of the dark side of Internet of things? Lets explore the dark side of the IoT, which no one tells you about! With the so much convenience offered by IoT, it is hard to not to pose any risks. But there are way too many risks which you’re might not be aware of.

“Dark things hide in dark places”

Botnets

Just like majority of malware, botnets are also found on the dark side of the marketplace. They can also be rented, borrowed, leaked or purchased. Prices range between tens to hundreds of dollars, depending upon the type of damage it can do. With the competitive nature of dark market, botnets also varies in nature. For instance, there is one botnet is infecting the IoT while other one replacing that infection by placing its own code. In some cases also “repair” the security vulnerability used by the previous botnet to prevent re-infection and persist its position on the vulnerable device.

Medical sectors

IoT is used in field of healthcare but it also carries great threat to the medical records of the patients. There are instance available for the recent ransomware attacks carried out on healthcare IT systems. As predicted by Gartner, more than one-fourth of attacks in the health-care sector will target the IoT. It is a latest technology and some of its aspects are still hidden which make the traditional “walk the talk” doesn’t always work. Also some of the medical equipments located in the remote area lacks proper security features and are vulnerable to security risks. Those security vulnerabilities can leak medical record of patients. It is actually sold in black market to the organizations for generating fake profiles and seek advantages.

Cyber-security Challenges

With the increasing popularity, cybersecurity challenges are also increasing, there are several interested trends observed, such as an uptick in distributed denial-of-service (DDoS) attacks with unparalleled data traffic. According to the prediction of experts, data breaches will cause damages of up to $2.1 trillion globally by 2019. and the cost of breaches are likely to exceed about $150 million as more industries and business are getting connected.

With the immense competition, developing and deploying eCommerce website can be a bit crucial. Developing any company website is easy but understanding the requirements and ty to fit all the requirements can be a bit difficult. There are various aspects associated with it which are often overlooked by the developers. Here are some of the aspects which must be considered by the eCommerce developers throughout the development phase.

1. Optimization of website

Developers usually focus on decorating the website with all the exciting pictures and multimedia objects and tend to forget about optimization of the website. In fact, a survey reported that about 45% of users tend to refuse to proceed if the website is slow or tends to crash. Basically, a slow site tends to lose users even before they try and take a look at the products. The website you’re developing should not take more than 3 seconds to load and you make it run as fast as possible.

2. Easy Site searching

On an eCommerce website, which is bound to have thousands of products, there should be feature of easy site search. User must be capable of locating the product they are looking for. There should be appropriate web filters to ensure effective and accurate search facilities. Besides, you should also utilize features like autocomplete to enable users find popular buying items based on their searches. In the process of web design and development, faceted search is very important as it assists users find products. This feature allows them to narrow down their search based on size, category, price and other options. Providing such functionality offers users more power to discover what they require.

3. Security Parameters

With options like online payment and net banking there should be sufficient security parameters implied over the eCommerce website. All eCommerce website developers must consider catering encrypting the data. Moreover, apart from payment option, user also give their personal details like name, address, contact number etc which should be secured at any cost. So it is a good idea to implement SSL to win customers trust. Besides, security is also needed to meet PCI compliance for any kind of business that accepts credit card payments.

4. Guest Checkouts

eCommerce companies are so keen on collecting profiles in their database that they literally force their users to sign up over their website. But the fact that it can make them lose users are often overlooked by them. You should consider letting guest checkout so ask them to sing up after their first purchase, if they are happy with your service. It is important to track customers’ demographic information to discover and analyze sales. However, not everybody would be willing to create an account to buy a product.

 

Android is owned by majority of consumers but do you wonder what makes it so popular? Here, let me tell some some lesser known facts about Android which will leave you flabbergasted.

1. Android operating system was not originally owned by Google. At first, it was developed by Android Inc., but was later bought by Google for $50 million.
2. At first Android platform was developed for digital cameras but was later focused on smart phone, when developers realized its potential.
3. At first, Android operating system was launched as Linux based software system by developers in November 5, 2007.
4. In year 2008, the first ever Android powered smart phones were launched. HTC Dream or T_Mobile G1 is the first ever mobile to run on Android Platform.
5. Android operating system has been released in a lot of versions, where every release has been following an alphabetical order in naming.  The names are Android Astro (1.0), Bender (1.1), Cupcake (1.5), Donut (1.6), Eclair (2.0), Froyo (2.2.x), Gingerbread (2.3.x), Honeycomb (3.0), Ice Cream Sandwich (4.0.x), Jelly Bean (4.x) and KitKat (4.4), Lollipop , Marshmallow  and Oreo.
6. There are more than Billions of devices powered by Android system having subscriptions on devices like smartphones and Tablets.
7. Apart from first two versions of Android, i.e., 1.0 and 1.1, all other Android versions are named after sweet treats such as Ice cream sandwich, jelly beans, Kitkat, Oreo etc.
8. It is Andy Rubin who is the co-creator of Android, it was the name given to him at Apple before joining Google, for his obsession and love for robots.
9. You can also find Android powered devices floating in the space. NASA equipped floating space robots with Nexus S Handsets and the device particularly runs on Gingerbread Android version.
10. Android means a male robot which is also depicted in its logo. Whereas Gynoid is a female looking robot.
11. Most of the you might think that the name of Android’s logo character is also Android, but its not true. The actual name of Android Mascot is Bugdroid, though this is not official, Google team call it by this name.
12. Apart from smart phones and tablets various other devices are also Android powered including cameras, Google Glass, Watches and so on.
13. Android is actually open source which allows interested users to add features to the operating system. They can also modify the existing code of operating system. Since Google is a member of Open Handset Alliance (OHA), they enabled this option to the users.
14. Major advantage of being an Android owner is its apps, its app store “Google play” has more than 48 billion app installs, of which most of them are free.

Success of B2B enterprise majorly depends on strong relationship with clients. It is necessary to build a strong consumer base which is loyal to them especially for a small or early stage company. Exceptional client service should constitute a core value for the business, which can hep you become trusted partner of your clients. Here are some tips to form strong bond with your clients. Hopefully you will find it useful.

Be patient:

Building relationship takes time and patient is the major essence. Repel indulging in disingenuous schmoozing, which is a major put-off. Take all the time to get to know your client and their requirement while sharing a bit of yourself. However, remember working for your client as per their requirement is paramount in building a relationship. Lastly, no personal connection can substitute a great effort and work.

Be Transparent:

Try impressing your client with your extra efforts and progress rather than hiding error. Try showing all of your work through reporting rather than just talking. Build the clients confidence with you work and efforts. Make yourself trustworthy enough so that they see you as upfront agency acknowledging the situations and committed to improve it. Try establish strong client relationships by being honest and transparent.

Be communication wizard:

Great relationship managers are capable of explaining various internet communication mediums in everyday terms to enable the clients to reach them any moment regardless of the physical barriers. You should revert to their mails and phone calls promptly and go beyond to establish frequent communication. They should not feel any barrier in reaching you out. Your must have presence on every possible platform to enable your clients to reach you whenever they want to. You must be able to communicate client issues quickly, completely and clearly to the agency team, nipping problems in the bud and seizing opportunities to shine.

Show appreciation:

Making your clients feel neglected can be the biggest mistake you can ever make. Separation is a matter of tie when clients feel neglected. Try running campaigns frequently to make your clients feel appreciated so that they are comfortable in sharing the problems they are facing. Whether a campaign is running hot or cold, whether it is a week old or 10 years old, clients need to hear how much the agency values the business for strong client relationships.

Going extra mile:

There are some companies which are reputed and might directly or directly boosts your reputation by working them. You might be working with companies which are start-ups and not that recognized in the marketplace. But you must value them equally because they are your clients. Try giving sales lead to your clients, or discuss potential supplier with them in their interest. They always remember your efforts and will appreciate it with their loyalty! Try earning it by going extra mile whenever you can to attain strong client relationships.

You’ve probably noticed several different trends in past and the emerging marketplace is successfully throwing new marketing trends and continues to woo the audience. Let me tell you about the 3 most interesting email marketing trend most likely to be followed in 2018.

More Value, Less Time

You must be familiar with the procedure of decorating an email with pictures and animation and the time it consumes. 2018 will introduce to the trend of plain text emails with interactive message. Sure there are users like a lot of visuals and imageries but on the other hand there are other, like old and classic style of reading. A great news for companies, because writing simple and plain texts are attracting more consumers as it is simply informative and removes the overhead of waiting for imageries to load. Moreover, it is beneficial to companies as it takes less time to write up and makes it best email marketing trend. Obviously, value comes in from packages and companies can expect it from social media platforms like Snapchat or Instagram. Companies who can move towards these platforms more are going to reach a wider audience while providing more value for their readers in half the time.

Interactive Email Content to Attract Users

Mails can be big hit or miss with consumers, there is no in-between. The trend of users turning to social media to follow their favorite brands and product providers, brands are also required to bring some of characteristics in customized emails. They can go for creating interactive emails and allow users to take the conversation further by allowing them to reply to the emails. Or can add button and imageries to redirect them to their website or homepage, whatever. There are wide range of options available to be added like polls, surveys, embedded social media posts, games, animations etc which can engage more consumers for good.

Incorporating AI enabled Chatbots

With the emerging advanced technology, it continues to amaze us by allowing us with the new technologies and trends to expand our consumer reach and business value. In 2018 major email marketing trend you’re going to experience is incorporation AI enabled chatbots into the emails we send to our end-users, subscribers and leads. AI can offer better and effective customization and can automate the email which are much easier to send. It will enable the companies to cover wider user bandwidth and keep updated with the pace of users.

In addition to these new trends, we will also see companies building on previous trends. For example, last year, companies put a huge emphasis on making emails more accessible on mobile devices. This will continue to be important in 2018 as more and more people will be relying on their mobile devices to receive information that’s important to them.

 

Softuvo Solutions is one of the leading IT consulting companies in India. The company was formed back in 2016 with a vision to provide productive IT consultation services to clients across the globe. The company uses innovative and powerful technology to transform startups into great brands. Softuvo offers end-to-end IT services including -  web development, web designing, web app development, mobile app development, and digital marketing.

Shanky Gupta, the director of Softuvo Solutions is highly proficient in IT consultation that has strengthened the roots of the company. He actively looks after consulting clients so that their startups can easily achieve Angel investments along with MVP management.

The firm promotes the power of emerging IT services. In an affable interview with GoodFirms, Shanky open ups with his business ideas and vision. He jovially mentioned that the firm believes in establishing a long-term relationship with its clients. Softuvo gratifies the requirements of various industries like healthcare, sports, eCommerce, fashion, real estate, and more. The client retention rate of the company is 99%, which motivates the team to work persistently. Softuvo is a hub of a talented and experienced team that work in coordination to achieve the client’s goals and provide them with out-of-the-box business solutions.

The wide range of web and mobile development offerings of the company easily connect with the users. At Softuvo, the team focuses on providing robust IT solutions that enhance the user experience and promote your brand. The company leaves no stone unmarked for its clients to build incredible user interfaces. We acknowledge the diligent approach of the company and place it on the list of best mobile app companies in India at GoodFirms.

Softuvo is power-packed with advanced tools and techniques that match up to the client’s business requirements. Our keen attention to the details and innovation help us triumph the business battle.

Read the full interview of Softuvo’s director and plunge into the business perspectives of Shanky Gupta. Do not forget to read his trails that suggest the best mobile app platforms for startups.

About GoodFirms

GoodFirms is a maverick B2B research and review firm that aligns its efforts with finding the top mobile app & web development companies delivering unparalleled services to its clients. GoodFirms follows an extensive research process that ranks the companies, boosts their online reputation to helps service seekers pick the right technology partner that meets their business needs.

WordPress is the most influential open source CMS system and is conquering the web designing industry with its user-engaging professional websites. Moreover, this platform offers feature-rich options to both tech-savvy and novice users as well. You also have the option of customizing a website without needing any technical assistance. Best part about WordPress is that it has largest community of developers, contributors and supporters. Translate your expertise into a usable, useful website using wordpress custom plugins.

1. Blazing fast

Speed is an important factor in development of a website. If the loading takes more than necessary and is frustrating to your prospects, they will ultimately abandon you website. Go for a website platform which keeps up the pace with your end-users’ expectation with wordpress custom plugins.

2. Easy to manage

Main advantage of WordPress is it is useful to tech savvy as well as novice users. WordPress is capable of putting you in charge. You can update, modify and navigate through your website without having to know about coding or anything critically technical. Moreover, large community associated with WordPress is always there to assist you whenever you encounter a new challenge.

3. Futureproof

With the changing technical landscape the expectations of consumers are also increasing. They now require mobile-first and responsive web designs. You need room to from as there is always room for improvement. Constant improvement leads to innovation. You should develop your website by keeping scalability in your mind because you must always be ready to scale up the features in future as per the increasing expectations and demands of your consumers.

4. Customization

WordPress enables you to connect all your systems for better data. Moreover, impressive and seamless WordPress integration allows you to connect your CRM, email and other tools you want to pass on the data between, seamlessly.

5. Security

Despite being an open source platform, WordPress is still the most secure platform available as it keeps the hackers away. The large community associated with the development of Wordpress offers secure and quick patches to constantly thwart the ever-evolving threats to your website’s security.

6. Discoverable

With the efficient wordpress custom plugins, you can attract new visitors and can converts them loyal consumers. You can always develop WordPress powered customized feature strong search engine optimization and emphasize an user-friendly experience aligned with the core requirements of your website for most profitable interaction.