Explore IdeasThat Shape the Future.

If you were told there are more than 1.6 billion websites in the world today, would you believe them? Probably not, but InternetLiveStats is a website that keeps count of every website on the Internet ever and by the time you open its browser, you will find 10 more sites have gone live between now and then. So, in a saturated world of website, where yours might get lost so very easily, how do you stand out with your Website Design Services?

In this article, we will give you a rundown of the top 5 best website design guidelines and then look at the top 5 most popular brand identities to let you understand how you can take inspiration from their principles into your designs.

Rules in Website Design

Simplicity

While the way your website looks and feels is meaningful, most people visiting your site aren’t here to judge how sleek the design is. They are here to finish some action or to find some particular information. When you add unnecessary design components that serve no purpose, you make it difficult for your visitors to do what they’re trying to do. From a user experience and usability point of view, simplicity is among the golden rules in Design. And you can make your website simple in many ways, such as through colors, typefaces, and graphics. Limit yourself to 5 colors, use legible typefaces, and never use graphics loosely, only apply them if users are helped by them to finish or perform a task.

Visual Hierarchy

Closely related to the point above, visual hierarchy involves constructing and establishing website components so that users automatically gravitate to the most critical components first

Additional Helpful Resources:

20 web design trends for 2019
7 Web Design Trends That Will Keep You Competitive In The Industry

Consistency

Your navigation should be consistent, and so should be the overall feel and look of your website across every page. Typefaces, color schemes, backgrounds, and even your content on every area should be consistent. This consistency has a good effect on UX and usability. However, this doesn’t mean your whole site should have the same layout. Instead, design various plans for particular pages and use these consistently. This makes finding information easier for your visitors.

Accessibility

Internet consumption on a tablet has grown exponentially, while on smartphone increased to 87% at the same time. The thing we learn here is that to offer a fantastic user experience, your website requires to be in sync with various devices, browsers, and operating systems that your visitors use.
There are other rules, but these are some basic ones. Now, let us see how we can use these rules and use them for your website’s brand identity.

Key Elements of Brand Identity Design

IKEA Teaches You Simplicity and Cost-Effective Design

The primary element of IKEA’s design value is simplicity. They allow their customer's simple instructions to build their furniture; they understand that the most critical aspect of the design is its functionality. Similarly, you can take this element into your website. Keep things neat, simple, and navigable.

Lego Teaches You Sustainability

Lego has entertained children (and some adults) for generations with their products. They inspire children to learn and grow through playtime. They keep their designs simple, and they provide elements that children can easily add or remove. Similarly, when you add features into your website, see how easy they’re to use or how easily you can remove them if they become redundant.

Starbucks Teaches You Branding

Starbucks ' design thinking is probably the most prominent. The branding of Starbucks is so famous that as a consumer, you can recognize the shade of green they use anywhere. Also, when you see the logo, you know you will get the best quality products or services. In the same way, use colors and logos for your website that visitors come to recognize and associate with your brand. The Facebook blue or Instagram faded sunset colors are so recognizable, and that comprises their brand identity.

Apple Teaches You Branching Out

Apple, since its inception, has never stuck to one thing. They started with their Macintosh computers, and now they sell smartphones, watches, tablets, and more. Apple has a long-term strategy of design and they will keep growing on that. In the same way, when you have a good plan for your website, keep improving, don’t remain stagnant. A dynamic design interest’s users—look at how people keep looking forward to Apple’s innovations every year, so with time and new design innovations, keep updating your site.

Mercedes-Benz Teaches You Brand Values

While Mercedes-Benz is known for its luxurious design, it translates into their campaigns as well. They keep their design consistent throughout their activities. They teach one of the golden rules of interface design, which is consistency. Whether it’s your website or your social media page, keep your design consistent.

Conclusion

The world of website design is dynamic and ever-changing. We have come a long way from grainy pixels and pages that take five minutes to load, so there is no way to see what the future entails. There will be more innovations, more responsive elements, and you will be tempted to use them all. But remember the user interface design guidelines and always take inspiration from others around you. As mentioned, the result of a design should be functionality, and a website that can’t function well, won’t attract users, which is your end goal after all.

Author Bio:

Manan Ghadawala is the founder of 21Twelve Interactive which is one of the best mobile app development companies in India and the USA. He is an idealistic leader with a lively management style and thrives raising the company’s growth with his talents. He is an astounding business professional with astonishing knowledge and applies artful tactics to reach those imaginary skies for his clients. His company is also recognized by the Top Mobile App Development Companies. Follow him on Twitter | Facebook | LinkedIn

AI. Or expansive artificial intelligence. Unless you are hiding under a rock (or you are an infant), you have come across this term one place or another.

To give you an idea about exactly how useful AI is in making our lives easier, here are two examples.

When using Uber, it provides you with the best route to your destination. It’s not magic but AI that makes it possible.

You get suggestions on Netflix, which saves you time to search for ones you would enjoy. Another blessing of AI.

Just like Uber and Netflix, AI is going to influence mobile app development and user experience (UX) design as well!

You are probably curious as to how exactly AI is going to do that. Stay with me. You would find out for yourself! Before this journey into the influence of AI gets bumpy (read technical), it is better if we get one thing clear. That is: what exactly is AI.

So what exactly is AI?

AI is a technology that helps machines or software make smart decisions or provide useful suggestions to its users. Furthermore, it enables a machine to learn from previous decisions without being explicitly coded to do so. It does so by statistically analyzing available data regarding any issue of interest using multi-layered neural networks.

OK. Understood. Now please explain how AI is going to influence mobile app development.

There are several stages of mobile app development. In this discussion of ours, we would focus on two of those stages which are impacted by AI.
The first step in mobile app development that AI influences is -

Developing a prototype for the mobile app

Developing a prototype for a mobile app entails transforming service requirements into a technology product that is ready for inspection.

This process, when done conventionally, takes months. These “months” may stretch into years if the app in question is intended to deliver extensive and multi-faceted service (like WeChat).

Enter artificial intelligence

Via natural language processing algorithms, an AI model would be able to convert the requirements for the app into codes that would form the basis for the digital skeleton of the app. On this skeleton, flesh and skin, i.e. graphical user interface and any other interactive element would put on. Your prototype is ready!

The second step in app development we are going to discuss is -

Deriving insights from analytics and handling errors

Mobile app development requires a myriad type of activities to be performed by the team responsible.
Thus, there would be numerous scope for process optimization. This optimization process often entails deriving insights from performance analytics of the team as well as similar products developed in the past.

Thanks to multi-layered neural networks of AI models, these data can be processed fast leading to the extraction of crucial insights and quick detection of errors in the performance of tech products. Such insights would help the be more efficient. Furthermore, the developed product would potentially provide a smoother and well-rounded service!

The scope of this article doesn’t allow me to discuss other ways AI is influencing the mobile app development process. If you are interested in greater details, do have a look at this from Forbes.

With mobile app development covered, let us move on to the influence of AI on UX design.

UX design involves in-depth analysis-both quantitative and qualitative-of the software or physical prototypes involved. Additionally, it also included empathy testing to get an educated estimate of how a potential user would feel when using a product.

So where does AI fit in when it comes to UX?

Well, the first step in UX design that AI influences is -

Analyzing user data to detect room for optimization

Data collected from users when testing a product can amount to the behemoth database.

Deriving useful patterns from such a massive dataset by using conventional pattern-recognition algorithms would significantly enlengthen the overall design process. Besides, such algorithms may not be able to take care of all the relevant factors.
An AI-based model is free from such shortcomings.

Because of its extensive neural network, it can factor in a wide number of factors and extract insights in a much shorter time.
As a result, an increasing number of user issues can be addressed, leading to a smoother experience!
The second step in UX design that goes under the whetting stone of AI is -

Competitor analysis

An integral part of UX design for any product involves a critical analysis of similar products in the market.
Just like the database consisting of user test data, rival product UX analysis is highly likely to be a heap of data.
Now, without analysis, this data is worth nothing.
And, as you have probably guessed, this is where natural language processing and deep learning capabilities of AI modes come in!

The natural language processing (NLP) allows the extraction of meaningful and usable patterns from the qualitative data on rival products.
And, as you have probably guessed, this is where natural language processing and deep learning capabilities of AI modes come in! When you are aware of such issues, you can make sure your product addresses those thus placing you in the front-runner’s position in the industry.
Via the deep-learning feature, an AI model can find the magnitude of error between the UX of existing products in the market relative to your one. Furthermore, it can also offer valuable suggestions via iterative deduction. These iterations are usually capable of factoring in factors not limited to the end-users themselves.

AI models can provide you with data on rival from various platforms (social media, website). It can also help you zero in on any micro-area of improvement. When you receive these data over a short period, the entire development process of your product will get optimized.
The result of such optimization has no choice but to be positive! And profitable!

Get ready for the AI tsunami!

As more and more data are generated, AI models would keep getting smarter. Thus as a business owner, it is imperative that you prep your team on the potential benefits that AI can render. At the same time, it would be crucial to handle any potential adverse effects it might have on your business.
With such a balanced approach, your pathway to the position of a leader in an AI-driven industry would be a lot less stressful! Good luck with your journey!

Author Bio:

Ryan Aslatt is a web strategist, freelance writer, and an independent blogger. He currently works at the mobile app development company WebAlive. He is used to writing well-researched articles that readers will find insightful, engaging and highly informative.

Is email marketing still effective? Do people even read emails at all? The answer to that question is a big yes. People do still read and send emails, and email marketing is even more effective than it was before.

Marketers have reported that among all the marketing techniques and strategies done, email marketing has the highest return on investment. Even higher than that of social media.

Now that gives businesses hope that they can still manage their email marketing strategy to generate more leads. But email marketing is not simply sending out spammy, promotional emails to anyone. If that’s your strategy, there is no doubt that your technique will not work out.

Instead, here are effective ways that could help you with your next marketing content.

PERSONALIZED EVERYTHING

Nobody likes to receive a gift that is not of interest to them or doesn’t add value to their lives. Email marketing is similar to that. When people receive emails that are not according to what they often research for or like, it is more likely that they will not open your email.

Therefore, one best way for businesses to make people click on their email is to personalize the content. For businesses to do so, there are software or apps they can use to track what users want and research. This gathered data can be used to create emails that are right for the person.

When people receive emails that are patterned to their likes, they might subscribe to your business and turn into a paying customer.

SEGMENT BY AUDIENCE

Isn’t it annoying to receive an email that you won’t be able to attend or something that you are not interested in? The problem with some email marketers is that they often send each email to everyone on the email list. This strategy is not helpful because people don’t like receiving an email that is not based on their likes or interest.

Sending people with emails that are not relevant to their interests may result in a lower open rate, and they could unsubscribe to your email lists. Therefore, it’s better to send emails according to people’s interests, location, and other factors. It is always a good practice to implement segregation in your marketing strategy.

39% of marketing experts who segregate their emails based on their customers’ interests achieve a higher open rate. The goal of sending emails to people is to make them click the email, engage on it, and turn them into valued customers.

Therefore, it is only proper to send emails based on people’s interests. There is software that can gather a user’s interest and past search behavior that can help your team know what people are interested in.

MAKE ENGAGING CONTENT

Most emails send out by marketing teams are static messages. Some of this email may work out, but most of it won’t. People nowadays like catchy, engaging content. They want to be part of something. Therefore, if you want to grab your customers’ or readers’ attention, an interactive email is the best way to do it.

Samples of interactive content you can use for your email are surveys, videos, digital scratch cards, polls, GIFs, and a lot more. These marketing tactics have an open rate of 300%, which means that there is a higher chance to convert readers to customers.

OPTIMIZE YOUR SUBJECT LINE

The first thing people read about your email is the subject line. If the subject line is too long, too short, or not based on their interest, it is more likely that users are not going to click your email. Therefore, your content will be useless.

It is important to know that when making a subject line for your email, it must grab your readers’ attention. 

Here are some tips to make an effective subject line.

• It must be written straightforwardly with no gimmicks.
• Tap into your readers’ emotions by making an emotional subject line.
• It must only contain 6 to 10 words, no more, no less.
• Adding numbers or questions will intrigue your readers
• Make it personal.

Now it’s time for you and your team to create a subject line that will make your readers click on your email.

TEST YOUR EMAILS

Not all emails are effective. Not all audiences are the same. Therefore, testing if your brand’s email marketing strategy is effective is a must. In split testing your brand’s email content, different emails will be sent out to your audience to determine which emails are opened, engaged in, and hence, effective.

This strategy is helpful for businesses to know which is the most effective way they can generate income and increase their potential customers. Split testing will not only help determine a good email content, but it also settles what subject line works, and what time of the day sending out email is the best.

Split testing your brand’s email marketing tactics work many wonders.

OFFER SOMETHING VALUABLE

Users or customers don’t sign up to receive emails from your brand if it doesn’t add value to them. Therefore, creating a highly valuable content that is enriching to the lives of your readers must be a practice, not only once but often.

When a content brings value to the readers, this will make them trust your brand. If people trust your brand, they could become a potential customer for your business. Not only will they turn into customers but, they will keep coming back for more.

OPTIMIZE FOR MOBILE USERS

Gone are the days that people stay on their desktop or computers for hours. Most of the time people engage more in activities on their mobile phones. Since this gadget is convenient and becoming more and more popular, many software, applications, and programs on the desktop have a mobile version. This is to go along with what the users demand.

Like all this software and applications, marketing experts must also pattern their content not only for PCs or desktop users. They must create content that fits a mobile user too. Nowadays, people open their emails on their smartphones more than they do on their desktop. Now, this gives you the idea that optimizing a mobile version of your email content is necessary.

RE-ENGAGE YOUR PREVIOUS SUBSCRIBERS

Getting new subscribers is great. Turning them into valued customers is a bit difficult as compared to turning your inactive subscribers to customers.

There are a lot of subscribers that become inactive after signing up for a campaign or newsletter. Often, marketers define an inactive subscriber to be someone who doesn’t engage in any emails sent to them within three to six months.

Now how can you turn an inactive user to become active and become a loyal customer? It’s easy, all you have to do is present them with engaging content, like polls and surveys. But it’s not only that, promise your inactive users with something like gifts or coupon for them to become active to your content.

When your inactive users become active, they could turn into your customers.

INCLUDE YOUR SOCIAL PROOF

People like to gather information or purchase items from a credible source. If your brand has good reviews or has a lot of followers and subscribers, it is time to show them off.

Presenting your numbers to your potential customers will increase the chance that they will engage in your email content. People like products or services that are proven to have good results. This increases their confidence in your product.

CREATE A STANDOUT CALL TO ACTION

It is important to invite your readers to engage in your email’s content. The best way to invite them is to create an eye-catching CTA.

Your CTA must stand out among the rest of your content. Here are some pointers to remember when creating a CTA for your email content.

• Use a color that will make your CTA stand out.
• Use a lot of whitespaces to separate CTA from other content of your email.
• Use only one CTA. More than one CTA could confuse your subscribers on which action to take.

CONCLUSION

Email marketing is one aspect of digital marketing that will prevail even in the coming years. Therefore, it is important to lay these strategies to come up with effective content. Following these will get you ahead of the game and generate more profit for your business. 

AUTHOR BIO

John Ocampos is an Opera Singer by profession and a member of the Philippine Tenors. Ever since, Digital Marketing has always been his forte. He is the Founder of SEO-Guru, and the Managing Director of Tech Hacker. John is also the Strategic SEO and Influencer Marketing Manager of Softvire Australia - the leading software eCommerce company in Australia and Softvire New Zealand.

Mobile apps have become the need of the hour. Ready-made business solutions are a big no-no, you need to think out of the box. The mobile app market is one of the fastest-growing markets in the mobile industry. The figures depict that the mobile app economy will reach $188.9B worldwide in the coming. Instead of looking for the local business-partner, you should focus on the reliable mobile app development companies.

Softuvo Solutions is one of the leading IT consultancy firms in India. We are one of the early adopters of technology and are using several of them for over 3 years in application development. We have built numerous award-winning mobile apps for customers using various frameworks. We follow an agile methodology to build and manage exciting products for our customers across the globe.

Services Provided: Mobile app development, E-commerce mobile app development, Web app development, Android and iOS app development, hybrid app development, native app development, and more.

Softuvo has been ranked among the top app development companies on a renowned platform like - Trust Firms. With more than 200+ projects successfully we know how to efficiently accelerate business growth. We are delighted to be recognized as one of the top 10 iOS and Android app development companies in India on Trust Firms.

The technology has evolved over the years and set some new standards. The concept of IoT has become mainstream and marked its presence in various industries across the globe. Before we dig deep into the details, let’s know about the technology. What exactly is IoT? Internet of things is a system where computing devices and other digital machines transfer data over a network without any human requirement. According to a few predictions, there will be around 20 billion devices connected to IoT by 2020. And, if you want to stand out among the competitors, then you need to stay updated with the IoT trends.

Today, we will read about the top IoT trends that will rule in the year 2020.

Edge Computing

For a long time, IoT has been relying on cloud storage for storing the data. The IoT industry has now started evolving and begin to realize the utility of calculating, storing, and analyzing the data to the limit. This means that instead of sending data to the cloud, the data will be first transferred to the local devices. The local storage device help in filtering, sorting and calculating the data and further helps in sending the data to the cloud.

Edge computing offers many benefits to offer several benefits. Let’s check out a few benefits of edge computing.

• It has a low dependency on the cloud, thereby helping apps perform faster with reduced latency.
• It offers better management of the large amount of data that every device sends.
• IoT based apps consume less bandwidth.

Smart Home

Another IoT trend to look out for is Smart Home. People who discarded the smart home as devices for youngsters now find it difficult to resist the technology. Smart Home will be popular in the coming years and the credit goes to highly innovative technology which is not only enhancing the home automation but also providing home security and safety of your family.

Another reason to consider IoT technology is the need to save energy. The smart lighting and intelligent thermostats help in reducing bills and conserving energy, thereby making people turn to IoT devices.

Blockchain for IoT Security

The integration of blockchain devices and IoT deserves special attention here in the security section. Many government and financial institutions, industrialists, consumers, and entrepreneurs will be self-governing, decentralized, and smart. There are many companies that are building their territory on the entanglement of IOTA to develop modules for firms without the cost of Cloud and Saas.

The coming year is going to witness the monolithic and centralized computer models which are separated in microservices and distributed to various devices and machines. In centralized, there is a minimal guarantee in terms of security as the data will be held by a specific party. Blockchain technology helps in eliminating the control of one party and issues of lack of security. There are ample benefits to the integration of Blockchain and IoT, thereby making it one of the most important IoT technology trends.

Smart Cities to Become Mainstream

In the past, states used to implement sensors and various other technologies to take accessible data collection tools. Smart Cities will now become a reality in the coming years. Soon, we will see cities investing in the pioneering exchange of data which allows the amalgamation of data between the public and private organizations.

The year 2020 will see the inception of several IoT apps that are directed to improving the social, environmental, and financial elements of urban living. This integration of IoT will decrease traffic congestion, unlock sustainable development, and improve security, thereby raising the urban living standards. The IoT trend spending efforts are anticipated to reach $80 billion by the year 2050, and that’s a huge figure to consider.

Incorporation of AI & Big Data

There are billions of industrial and consumer devices that are connected to the data transmission and IoT the amount of data that needs to be analyzed and processed will increase exponentially. Here, the idea is not just to collect rough data but to grab processable information from the data. To get this information, you need to integrate some artificial engineering techniques.

By incorporating technologies like - Artificial Intelligence, Big Data, and Machine Learning will define the trends of IoT in the coming years. By using the data analytics tools on the connected devices, it will become easier to base decisions around both the preventive and predictive measures.

Personalization in Retail

Well, we have to believe that IoT is making the retail supply chain management more efficient. By integrating smart beacon techniques and sensors, shopping experiences have become quite easier. In the coming years, IoT will rejuvenate the retail shopping experiences of people by personalizing the commercial presence.

Companies have already started using IoT technology to enhance the shopping experiences of consumers. You might have seen notifications on discounts or offers from your favorite shopping stores, but do you know the inside map of the store that takes you to the product you want. IoT will help in enhancing your retail experiences by

Healthcare Industry Will See Increased IoT Adoption

The healthcare industry has seen the implications of IoT and the coming years will see more of it. Various devices such as - medical equipment, portable devices, sends, and range of other healthcare devices are configured with IoT. Both the general population and the health service providers are knowledgeable about the technology. And, the increase in demand will increase the adoption of IoT in the world of medicine.

Today, various intelligent wearable and implants communicate with the patient’s parameters, virtual assistants, and mobile health applications to help in monitoring the patient’s health while sitting at home. All this happening with the help of intelligent technology, thereby remodeling the medical world.

Conclusion

So, the above-mentioned trends will dominate the IoT app development system in the year 2020. Both industries and consumers will see a series of benefits of technology. These trends are enough to predict the future of IoT is definitely promising and surely worth the wait. So, if you want to accelerate your business growth, then you should definitely don’t miss this one.

Ever since flutter has released there has been a debate on which is a better platform - Flutter or Ionic? The first-ever version of Ionic was released back in 2013. Earlier the Ionic version wads built on Agular JS, but with the latest stable version released in 2019, you can now select between React, Angular, or Vue. Flutter, on the other hand, was released by Google in 2018. It’s a cross-platform used by both Android and iOS.

Both Flutter and Ionic are known for creating high-performance and stunning apps that work everywhere. But, what’s the major difference between both? Which is a better platform to build apps? Let’s read out the details to understand the comparison between both.

What is Ionic?

Ionic is an open-source and free framework that is used to create high-performing mobile and desktop applications with integration of CSS, HTML, and JavaScript. The framework targets to enhance the front-end user experience. Ionic reloves around the feel, look, and UI interaction of the apps.

Key takeaways from Ionic:

• It inspires beautiful UI designs with a simple framework.
• MIT license and open-source.
• The framework is used to build progressive web apps and hybrid apps.
• It allows rapid prototyping.

What is Flutter?

Flutter has been around for a while now. Introduced as SDK for creating mobile apps. Using this you can easily create native and high-performing applications for both iOS and Android. The core language of Flutter is Dart which helps in producing first-rate native experiences. It is integrated with in-built Swift and Objective C on iOS and Java Code on Android.

Key takeaways from Flutter:

• It has ready-made widgets.
• Low-code frameworks.
• Backed by Google
• Excellent performance.
• Hot Reload.

Although Flutter is a new entry in the market, it has gained popularity in the less time span. Many big companies like - Alibaba, Google Ads, Hamilton Musical, and more are already using this framework.

Which one is right for you?

Well, choosing between both is daunting. There is a fierce war between both and choosing which is stronger is a critical decision. Let’s consider these parameters to understand better about these platforms.

Performance

When we talk about apps, performance plays a key role in deciding which platform is suitable for your business.

For example - if you are planning to build apps that are more consumer-facing then you should choose Ionic. One the other hand, if you are looking for something exclusively for animation, then Flutter is a smart option. In short, code quality plays a major role in deciding which is a better framework. And, the performance relies on the size of your app. Flutter uses heavy code to create a basic app while Ionic uses a standard size of 2,991 bytes.

Code Portability

Another aspect to consider is to understand the code portability between both Flutter and Ionic. This defines how both codes behave in different processors, environments, and operating systems.

• Well, both the Flutter and Ionic code perform equally when deployed on mobile and web.
• Flutter has web deployment limitations. If you want to deploy PWA apps, then you should go for Ionic.
• With Flutter, you can easily create stunning looking apps for both Android and iOS.

Knowledge and Skillset

Ionic is a JavaScript framework while Flutter is not. If be proficient in Flutter, you must know Dart language and the current market is dominated by JS developers. With JavaScript, you can work on more than 100 frameworks for mobile, web, and native development. Dart, on the other hand, is highly custom and can help in creating apps with ease.

With Flutter, you are only learning Flutter ways of creating the apps, but Ionic teaches you how to code JS style with CSS. And, this prevails longer than the other platforms.

Native Look and Feel

When choosing the frameworks the approach to native UI element matters a lot. Both Ionic and Flutter allow and access the native APIs via ready-made plugins. However, the native implementation of Flutter is customized. Ionic and Flutter don’t use the native UI elements. They both update automatically.

Learning Curve

Speaking of the learning curve, Flutter requires developers to learn Dart language while Ionic offers an easier learning curve thanks to the web technologies. If you are looking forward to creating a game or graphical apps then you should go for Ionic. Flutter is a newbie in the market and it requires support from the best developers of Google and the community.

Sustainability

Sustainability is another key aspect to consider when choosing between Ionic and Flutter. What exactly does sustainability mean? Here it means the flexibility and shelf-life of the project.

We all know how powerful Flutter has come up in the past few years, Ionic is still more sustainable than Flutter. When building an app using Ionic you embrace the open web standards. You need a much wider platform than Flutter that allows you to create a uniform script to develop cross-platform applications.  Not just that, you can use the application with any JavaScript framework.

Who won the battle Ionic vs. Flutter?

You must have come to a conclusion, don’t you? Who’s the winner - Ionic or Flutter? Well, in our view Ionic is the Flutter.

If your focus is on building hybrid or Progressive web apps, then you should go for Ionic. But, if you are not emphasizing on building web apps, then Flutter is a convenient option.

Note that not every business is the same. However, a professional app development company is well-versed with the latest trends and technologies. They will guide you with better solutions and help you choose the better platform that caters to your business needs.

“Content is the king of marketing,” and it’s a fact! Creating quality content enhances your brand’s credibility online and multiply invaluable benefits to your company. Framing quality content is time-consuming and needs a lot of creativity. It is not necessary that people will like what you write. But, one needs to keep on experimenting. 

User-generated content is the solution to create an effective online presence. And, it has become one of the most desirable marketing tools. Wondering why it is important to create user-generated content? By using your follower’s content, you can nurture relationships with your customer base and build trust in your brand. Research shows that more than 85% of consumers find user-generated content more influential than content from brands. Using UGC, you can easily track the conversions and track mentions about your brand. This gives you an insight into what the consumers think about your services or products. Not just that, the user-generated content helps your brand save time and money and allow you to focus on other areas of work.

Today, we will discuss a few ways that can help in encouraging more user-generated content from your followers/fans.

Select a Powerful Platform

If you want your UGC campaign to be effective, brands must have a strong online presence. For those who haven’t gained a huge number of followers, need to look for ways to understand their audience. To do this, you need to understand which content is working best on each social media platform.

Here is a brief suggestion on what works on which social media platform.

• Instagram: Quotes, High-resolution photos, stories.
• Facebook: Curated content and videos.
• LinkedIn: Company News, job openings, and professional content.
• Twitter: Blog posts, News, and GIFs.

When it comes to content, one needs to be concise and clear with what you need.

Keep the Hashtags Game Strong

Well, hashtags are extremely valuable to your brand. They categorize your content and reach much wider audiences. When doing a hashtag campaign, don’t go overboard. It has been seen that tweets with hashtags go viral and make twice the engagements. For example - Coco-Cola! Remember when they make a #ShareaCoke campaign? Millions of users across the globe used the hashtag and more than 500,000 photos were shared. The best part about this campaign is its simplicity. This allows the users to share their story which sparked organic conversions.

The hashtag you create should be easy to remember, catchy, and must include a powerful call-to-action. A strong hashtag is sure to engage more users and give your brand a better recognition.

Take Customer Reviews

Customer reviews are the best way to know how your strategy is content strategy is working. Studies show that more than 60% of people trust online reviews as much as personal recommendations. And the negative reviews adversely affect your business.

Customer reviews are a powerful way to know the authenticity of the site. This is why it is important to get reviews from third-party review websites. This lets your customers know that you are not manipulating the data. People are smart these days, and they can easily spot fake reviews.

Reviews, whether good or bad, help the customers to make better buying decisions. People love to see genuine views. This not only helps your business as a whole but help the other buyer in making a better decision.

Offer Rewards

Rewards always excited the users. And, the best thing about rewards is they don’t require much work to be earned. It only takes a few minutes to create a photo, video, or short review. You can encourage your followers by participating.

It is not important to make rewards expensive. Let’s say you have a reputed blogging site, you can even feature the tweet or article on your site as a reward gift. No wonder, if people are dying to post their blogs on your site. These simple gestures will engage your users and give your brand a better recognition.

Support a Cause

One of the best ways to connect with your audiences is by supporting a cause. This shows the brand doesn’t solely rely on making sales but also focuses on better things. For example - Dove-Real Beauty. Women handle a big amount of pressure and to deal with this pressure, Dove came up with a campaign focuses on real beauty. The campaign targets women regardless of their color, skin-tone, and any other discrimination. Ample women have come up with different stories and shared their sides of stories.

Apart from this, there are ample of campaigns about cancer, aids, women empowerment, and more. This allows people to come up and speak their views. This surely helps in keeping the brand in limelight.

The audience is smart and this techy-savvy generation knows better to take the brand word over others. And, we have to admit that user-generated content is more robust than any other brand-driven content. This can help you build a brand that is authentic, personable, and trustworthy.

We would love to hear your thoughts about this. Share your views in the comments.