Explore IdeasThat Shape the Future.

If you are working in the tech world, then you must be aware of UX writing. Well, a UX writer is someone who writes to enhance the user experience. Many top companies like - Airbnb, Spotify, and Google are already recognizing the need for UX writers to market their products.

Today, we will discuss how UX writers bring value to your brand and ultimately put life to your product. Before we dig deep into why UX writing is important for your product, let’s understand what the UX writer does. Don’t stress much over this! UX writers write the text that guides the users to interact and navigate the product, including the help content, calls-to-action, and more.

Although it seems to be a simple job, the reality is different. They need to have in-depth knowledge of the product design and technical skills to understand the user needs. Let’s have a look at a few ways how UX copy can enhance the user experience.

The UX writing empathize with the user

The UX writings are a clear display of the user’s needs, emotions, and intent. Let’s understand how Google understands the user when they write a review. Google first intimidate the users that their review will be posted publicly. This builds trust among the users and they know what they are doing. For example - when a person visits a new place, they ask how you like the place. This not only gives you the right feedback about the product but also help in building a loyal customer base.

UX writing helps to clarify the uncertainties

Whether it is a new product or an old one, users need some guidance now and then. Here, UX writing can act as a helping hand and make the product clear and intuitive to the users. Let’s talk about Airbnb, the leverage amazing UX writing that helps to mitigate the fear the user may face during the overflow of bookings. What people want while booking rooms online? They want a holistic view of the prices and other details.

Airbnb makes sure that till the time all the user answers are not answered, they won’t be charged until they press “Book.” They make sure the user trusts the brand while making bookings.

Humanizes your product

UX writing is known to add life to your products. It differentiates your product by giving a personal touch. Many companies add chatbots that literally acts as a live support agent to the users. Not just that, companies also add friendly voices to make customer support experience interactive. This surely gives the user a delightful experience and makes them stick to your product.

Check out a few practical tips that will enhance your UX writing and help in engaging more users.

Make your writing more clear and simpler

Before you write anything, ask yourself a few questions. Will you be able to understand the UX copy for the first time? If not, then how do you expect the user to understand your message.

To make your message clear, you can follow these steps:

• Try to be conversational. You need to make the product more approachable for the users so that they understand your product in detail. You should write like you are having a conversation with your audience.

• Avoid using highly technical terms. The UX copy will reach a varied audience, so you have to use simple content. Using technical terminology may make it difficult for audiences to understand the language. So, go for simpler texts.

• Provide enough content. While writing the UX copy, make sure you write enough content to provide to shape and support the user’s experience. The text you write must make sense.

UX writing is useful and efficient

Your product needs to be convincing to attract the user’s interest. You should aim to solve the user’s problem. Wondering, how will you do that? Let’s read a few points that will help you in achieving your UX copy goals.

• While writing the UX copy, make sure each word is serving a specific purpose. Write catchy text that motivates the user to buy the product and enhances the user experience. Not just that, you need to stick to the character limit and make copy accordingly.

• Only a few percentages of people read web pages word by word. They usually scan the page and choose the text that is of interest. The UX writers must craft the content that can easily be understood by the readers. In short, they should write the content that users scan for. For example - LinkedIn offers a dashboard to you which allows you to know your personal stats showing profile views and other information. This allows you to alter the online strategies and offer user-friendly content.

• The  UX copy you create must allow the users to take accurate and efficient actions. Keep the content crisp and to the point so that the user understands your point clearly. For example - when we use Google and enter the wrong password, it simply displays the wrong password message.

UX writing reflects the brand voice

All in all, UX copy is a great opportunity to display your brand’s unique personality. If you execute the UX copy in the right way, you are sure to create a delightful user experience. A good UX copy will help you in creating loyal customers and make you stand apart from the competition.

Example? Well, the marketing efforts of MailChimp is an inspiration for many brands. The way it channelizes the brand's message in a fun and quirky way makes the audiences love the product. And, just like Mailchimp, UX copy is a give your brand a voice and further makes the product experience really pop out.

Whether you hop on the trends of UX copy or not but with the stats in mind, UX writing is here to stay. For all those who look forward to creating a UX copy, prioritize the clarity, simplicity, efficiency, and stay true to the product. Overall, your goal should be to attract loyal audiences and give them user-friendly experience.

Halloween season is here! Its time to bring out the scary costumes, get high on sugar and lit the night with spooky vibes. You must be looking forward to a fun-filled Halloween this year. How about doing something different this year? Let’s have an eco-friendly Halloween this time.

Wondering how?

• Switch your old clothes into a new costume.
• Recycle the candy wrappers and mold them in some creative stuff to enhance home decor.
• Do you wear colorful wigs? Go for organic materials!
• Don’t forget to give away the organic treats to your guests.

Reduce Waste and Recycle! Go Green!

Let’s make this Halloween different and do your bit to save the environment. Doing this will surely give an overwhelming feeling.

Have a frightening, spectacular, and eco-friendly Halloween!

Smartphones have now become an effective medium to target audiences globally. With the increasing mobile engagement of users across the world, interacting with your audience using mobile devices has become the need of the hour. Today customers are using to browse your website, read messages, interact with apps, and participate in the buying/selling interactions. Incorporating push notifications can help in engaging more mobile users and increasing brand awareness.

But, what exactly are the push notifications? Well, the push notifications are small messages that can help you reach your audience anywhere, anytime. These are the pop-ups that appear when the user is on your site or has engaged with the brand. The push notifications are a powerful tool for marketing and help in communicating with the audience.

If you want to grab the user’s attention, then you need to follow the right strategy for creating effective push notifications. Let us guide you with a few tips that will help in creating push notifications for your business.

Limit the number of push notifications

It is really important to keep your push notifications short and crisp. Too many notifications can irritate the customer and urge them to hate your product/service. So, what you can do is:

• Add a short message and include a follow link along with it. A single-line text with a website’s link will work.

• Too long notifications can confuse the customer. They won’t be able to focus on your main content and can easily misunderstand your thoughts.

• The display headline should be relevant to the content. It must be catchy and urge the user to open the notification.

Promote the products and services

While marketing your business using the push notifications, it is important to send the notifications on appropriate time. You must analyze the right time when the user is more likely to read the content. For example - when you are targeting customers worldwide, you must be aware of different time zones. Market study plays a key role in deciding such factors. You can see a few survey reports to know what time is getting more click-through rates.

We all want to promote our products/services, but finding the right strategy to do is daunting. Push notifications can instantly grab the user’s interest and promote your brand. For example - you have a clothing line and you are out with the flash sale. Send your customers some catchy notifications and tease them to buy your products. Many people have this common misconception if they don’t buy today, they will definitely miss something great. Take full advantage of it!

Boost customer engagement

Now we all know that push notifications help in building the brand name. By sending gentle reminders and timely updates to your customers keeps them engaged on a regular basis. Try to make the notifications more personalized and short to get better responses. Big companies like - Amazon and Netflix are taking full advantage of push notifications. They are now sending more personalized messages considering the user attributes. Such messages make the user feel that you care about their likings and reminding them about the same. Trust me, such messages are more appreciated in comparison to the regular update messages.

Personalization

Well, personalization plays a critical role in this age of information. Simply sending a reminder message or a hello message is not the right way to send notifications. You need to know the right way to follow personalize your messages. We will guide you with a few steps to get the right personalized message.

• Segment your audiences:

  Customers respond differently to different notifications. So, you need to know your customers, track their purchase history, see what they are looking for and then adjust the notifications accordingly.

• Demographics:

  It is important to understand the demographics, as this may work in your favor. You can segment your audiences on the basis of age, gender, interests, interests, browsing history, and more. The more customer data you get, the better content you can serve them with.

• Geofencing technology:

  Another point to consider is the location. For example - you own a restaurant in different locations. When the user downloads the app, they can instantly get relevant information about the restaurant based on the location.

Customer experience

So, you prepared a push notification to target your audiences, but don’t forget they have the right to opt-out. This could backfire your strategy and annoy people, which you obviously don’t want right? And, trust me, it’s really difficult to get back the customers when they have muted the push notifications.

• 

To avoid losing your valuable customers, limit the number of push notifications. If not important, keep the stats to one push notification per day. It has been seen that the first notification has a better click-through rate. Add catchy content and make it more appealing.

Android and Apple push notifications

As we all know, push notifications have become an important part of mobile marketing these days. They instantly grab the user’s attention and effective curate the brand message. But, if you have to excel in the game, then you understand Android and Apple devices push notifications.

• It is really important that the notifications must adapt to different platforms. Once you frame the notifications, you need to check how they look on both the platforms - Android and Apple. You will notice the variations depending on the software version and device. This will give you a better idea and help in altering your strategies.

• The biggest difference between Android and Apple users is how they subscribe to push notifications. While the former automatically subscribe to the notifications once you install them, the later one needs the user to manually allow the app notifications.

Summing up

Push notifications are something you cannot miss-on if you wish to reach your audiences and stand out from the competitors. These tips will surely help in altering your push notification strategies and get better results.

If you need more information regarding the push notifications or want to know how they can help in improving business sales, you can contact your team. We will sort out your queries.

Marketing has changed a lot in the past few years and the signs are not slowing down. From content marketing to PPC, social media, SEO, and more are going to witness a dramatic shift. As 2020 is just around the corner, keeping yourself updated with the digital marketing trends is a must for every marketer.

Here is a list of top digital marketing trends that are going to rule in 2020.

Artificial Intelligence

AI is taking over the world and we cannot agree more! Many leading companies are using technology to analyze consumer behavior and search patterns. With the help of AI, the companies can understand how the customers find their products and services. They can then use the data to enhance the user experience of the customers.

In 2020, Artificial Intelligence will be the driving force behind many services such as:

• Product recommendations
• Customer service chatbots
• Email personalization
• Content creation
• E-commerce transactions

By incorporating AI, businesses can not only accelerate growth but cut staffing costs.

Chatbots

Chatbots will continue to rule the market in 2020 as well. AI-based technology is used to chat in real-time with customers. And, this is what customers like. It has been observed that more than 50% of the customers prefer to use online chatbots to communicate with the brand. The figure is likely to increase in 2020.

Chatbots are responsive and can easily interact 24/7 with the customers. Unlike humans, they can easily recall the customers buying history without even losing any patience. Thereby meeting the customer's expectations and automating the repeating tasks. This means that while the chatbots are handling the customer services, you can focus on other important tasks.

Brands like - Uber are already using chatbots to communicate with the customers and allowing them to easily book the rides using the app.

Personalization

Want to make your business stand out in 2020? If yes, then you need to personalize your marketing strategy. This means you need to present more personalized products, content, emails, and more.

The top examples of personalization are Amazon and Netflix. Both channels offer tailored content to the customers and enhance their user experience. Considering what content user is searching, the platforms offer relevant searches accordingly, isn’t it smart?

Other brands like - Cadbury, Starbucks and more are also focussing on user generic content. So, if you are looking forward to increasing your brand reach, then focussing on personalized content should be one of the top priorities.

Influencer Marketing

This type of marketing focuses on the key leaders that drive your brand’s message to the wider audiences. These influencers can be any celebrity, YouTube or Instagram personality having a huge following on their social channels. Such people can easily spread the word and create brand awareness.

For example - L’Oreal is an internationally recognized brand. The brand knows its market very well, and they have influencers across the globe. Celebrities like - Aishwariya Rai Bachchan and Sonam Kapoor are representing brand image not only in India but on the international level as well.

Surprisingly, artificial intelligence is transforming the influencer marketing as well. Wondering, how? Let’s see how:

• AI helps to determine the influencer’s influence.
• Predicting incentives with ANN.
• Elimination of engagement.
• Image recognition with ANN.
• Flagging the posts that don’t follow the guidelines.

Voice Search

How can we forget the increasing influence of voice searches? A quick and easy way to get information and relevant content. Thanks to AI, voice assistants like - Siri, Alexa, and Google. More and more brands are now customizing their content for the voice search engines.

• 

Adopting the voice search is not just about providing relevant content to the users, but also creating something unique and optimized customer experience. Brands like - Domino’s allow the users to order the pizza without even picking the phone. Nestle is another brand that provides voice cooking instruction as you cook thereby enhancing the user experience.

The ease of getting work done over the voice commands have helped the users in simplifying day-to-day actions. What the companies need to focus on is to write the audio content in a conversational tone and focus on getting the featured snippets, this will really influence the users and leave a lasting impression.

Augmented Reality and Immersive Technologies

While Virtual Reality has already created a lot of buzz in the market. Augmented Reality is grabbing the eyeballs by enhancing the customer experience and increasing sales. Popular example of Augmented Reality is Snapchat and Instagram. The apps allow users to switch between funny filters that give them a different look and a great visual experience. Not just that there are many home furnishing apps that give the users a real view of how their house will look with a different piece of furniture.

It has been predicted that AR technology will continue to outpace VR in terms of market share and help businesses in providing outstanding experiences.

Blockchain Technology

The blockchain technology needs no introduction. Today, the use of blockchain is not just limited to the financial sector but its more wide-reaching. The technology helps to build the trust of the users, helps in brands, and drive public accountability.

The year 2019 has seen many highs in the blockchain technology, and 2020 is likely to see much more including:

• Handling social impressions
• Tracking social impressions
• Elevate transparency
• Pinpoint targeting
• Protech personal data
• Verifying the online identities

We have to agree that the future of digital marketing is being influenced by technology. AI automation, Big data, smart tech, and immersive technologies are changing the way brands works. The technology today is acting as a driving force for interacting with the audiences and helping them get a more personalized experience.

Remember, if you want to get an edge over your competitors, you better target your audience. Investing in the right technology will surely give you an edge over your competitors.

Do you think any other trend makes up for this list of trends? Feel free to share your thoughts in the comments below.

• 

The competition is tough out there, and making your business stand out can be challenging. Thankfully, powerful digital marketing techniques can make you win the competition. While some companies hit the bullseye with their effective digital marketing strategies, others might not even come close. Do you know which is the right strategy to adopt for boosting business growth?

Today, we will guide you with profitable digital marketing strategies that will surely provide you with great business success. Let’s dig deep to know the details!

Email Marketing

Emails are prevailing for long now, and they are still a popular approach for marketing. According to a few surveys, it has been observed that email marketing provides an impressive ROI in comparison to other channels including - direct mail, paid search, and social media. And, it’s cost-effective too!

Email marketing is a highly effective medium to present your brand to the target audiences. And, the great thing about these is you don’t have to break the bank to run the email campaign. These are super affordable and will right fit any budget!

Check out the list of some tips on creating a successful email marketing campaign:

• Avoid jargon in email copy and make use of persuasive and plain language.
• The subject line must be catchy and engaging.
• Make sure you talk about the benefits you are going to offer.
• Don’t forget to optimize the emails for mobile devices.

Pay-Per-Click Marketing

This is another popular and powerful way that uses search engine advertising to bring visitors to your website. It is a powerful marketing tool that generates sales-ready leads. There are many benefits to using pay-per-click advertising. Let’s see a few!

• Allow you to control how much you want to spend.
• Easily reach your customers with the right advertisement at the right place.
• You don’t need to wait for the results.
• Higher ROI.

The PPC campaigns quickly exhaust the budget, so you can generate more conversions than clicks. Quite beneficial, isn’t it?

Social Media Marketing

There has been a sudden increase in the popularity of social media marketing. Many marketers confirm that social media plays a vital role in enhancing business visibility. It has been observed that social media campaigns have generated increased exposure for their companies.

Check out what benefits you get using social media marketing? Let’s readout!

• Develops loyal customers.
• Increases traffic and exposure.
• Boost sales.
• Generates leads and improves search engine rankings.

Many businesses have adopted social media marketing, but not all of them are doing it the right way. And, many of them are often making mistakes.  Wondering, how to avoid mistakes? Well, the first thing you need to do is to find the right social media marketing channel. Keep in mind, if one is getting success from Facebook,  it is not necessary that you will also get success from that platform only. You need to research the potential of customers you hang out the most with. A good marketing consultant will build a customer persona and then create a social media marketing strategy.

Search Engine Optimization

Created a website with an awesome design? Mentioned all the details of the service pages you offer? Do you think the visitors will come instantly on your website? Well, you are totally wrong! 

What you think is different, might be out there. There must be hundreds of similar websites providing the same services or products. Simply having a website is not enough, it is important to search for the relevant keywords and the right marketing techniques to stay in the business. There is a lot of hustle!

Search engine optimization not only increases the traffic but also helps to build customer’s trust. When your website ranks high in the search results, it leaves a positive impression on the customers and they feel that you are a reputed company.

No doubt, there are many challenges faced by the companies in regard to SEO practices, but hiring a reputed SEO company can change the game and provide you with the best strategy.

Content marketing

Whether you are working in the B2C or B2B domain, content marketing has become a must for businesses these days. Content is the soul of your context and it is important to have quality content on your website or other business platforms. With the help of the right content marketing strategies, your message will reach the audiences in an efficient way.

Why is content marketing so effective?

While mapping the content strategy, you need to follow the different stages of the buyer’s journey. The content should be useful and the readers must love to read it since it will solve their problems. Now, this will increase the conversion rate and further build trust.

By adopting content marketing strategies for your startup, you can:

• Increase visibility for your brand
• Boost brand awareness and brand recognition
• Create thought leadership
• Make lasting relationships with your customers
• Build credibility and authority

Speaking of the added bonus, content marketing supports the SMO and SEO efforts. With this, you will have more social media postings and more content on the website’s blog.

With content marketing, you can be sure of getting quick results. Although it takes time before you start noticing the results, once you see the results, you will get long-lasting results.

Retargeting Ads

So, you kicked-off your business simply because you are convinced about your business idea. Is that the right move? Just because you think your idea is convincing does not mean the audience will believe in this idea as well. They might not be convinced when they first visit your website. They might be looking for more nudges before they could actually become your customers.

What is a retargeting ad, and how does it work?

Well, retargeting is the form of marketing in which the people who have previously visited your website are shown relevant ads to draw their attention to the product or services.

When the target audience finally visits your website, a pixel is placed on the web browser. This further means the browser is cooked from the potential customer.

When the customer visits other websites, then the retargeting platform is automatically get notified by the pixel. This helps in serving the customers with the relevant ads based on the pages they have visited on your website.

With the help of effective retargeting ads, you can easily convert those visitors into customers, and further increase your conversion rate.

Viral Marketing

What is the best way to tell the customers about your brand? Well, there is nothing better than creating a buzz about your brand than going viral on the Internet. By creating the content which goes viral can actually make your business overnight successful.

What’s more? Viral marketing is actually the result of the combined efforts of the other techniques which we have discussed previously.

So how do you go viral?

Now, you must be wondering, what is a great way to make your business go viral? Well, one needs to have out-of-the-box and incredible thinking. Once you have an idea, you can leverage social media, and share your best abilities and potential to the target audience.

This is sure to cause a surge in the traffic of your website for a period of time. Once you have one obscure to trending, half of your job is done. Then, the other half is converting the huge traffic into potential purchasing customers.

Influencer Marketing

Finally, influencer marketing! It is another effective tool of marketing for brands to grow their online value. The best thing about this form of marketing is that it’s inexpensive in comparison to traditional marketing channels.

Here are some reasons why startups should adopt influencer marketing:

• Influencer marketing is less expensive than other promotional strategies.
• Most customers have become immune to traditional marketing channels.
• Influencer marketing is easy-to-implement.
• Customers will engage with your brand because of the authenticity of influencers.
• Word-of-mouth aspect of influencer marketing builds trust for your brand.

When you begin your business, you might not be able to rope in the big digital marketing influencers. Believe me, influencer marketing if executed in a planned manner can actually make a huge difference.

So, if you are planning an effective marketing strategy for your business, then make sure you go through these tips. Begin the road to business success today and conquer the online world with the best approach.

With the modder landscape, a big part of your marketing strategy is digital. Businesses and Consumers alike are almost always active online. With so many options available, it can be difficult to pinpoint the digital marketing strategy that’s just meant for your business. In this competitive era, having a solid and trusted brand is important for your company to thrive. It is important to establish trust with your target audience for your brand. To increase your customer base and sales, there are different strategies available, which will make your business grow. With the changing era, online marketing is also changing. You can now spot various major changes in Online marketing over the last few years. Moreover, online marketing paradigm has shifted, compelling online marketers to come up with creative and unique ideas on a frequent basis. What worked last year won’t work for you this year. Today your ability to create leads comes down to establishing trust and intimacy with your target audience. Pay close attention to the digital marketing trends and make your marketing game stronger by using following given trends-

• Relevancy is the Key

Online marketing is no longer only about collecting the background information and email addresses of potential customers. Previously, those with the biggest lists used to dominate their niche. It’s 2019, and it no longer works as people expect greater intimacy and relevancy from the business enterprises. Relevancy is the key and can make you win the competition. To increase your profit, stop caring about the leads. Rather, build greater relevance and intimacy with the leads you have already. If you are offering the right solution to the right people at the right time, you’re doing more than fine. 

• Attention Wins the War

Focus on the target audience and keep them engaged. If you can’t capture the right attention in 2018, you are losing your ability to compete without spending the massive amount of money on online promotions and advertising. Capturing attention has now become more expensive as more business have easier access to it. This is the reason it is called a competitive era now. And it means, it is more important than ever to make the most out of the available leads and attention you have already. People are becoming so overwhelmed with the emails and promotional messages they are getting, that they feel starved of significance. Treat it as an opportunity, because you can turn the attention you get in trust and loyalty. Try to capture their loyalty and wallet. Serve them with relevant information and service. Online marketing is no longer about spreading your marketing campaign further and further, just for the sake of it. It is more about spreading it to the right people at the right time and making the most of their attention the moment you capture it. Convert the attention of your target audience into your currency. 

• Marketing Funnel is the New Currency

Gone are the days when a predefined step-by-step process was enough to take your audience through the single marketing funnel. Current audience is not onto you. They’ve been in dozens of marketing funnels like yours already. Now, you need to stand out to grab the attention of your target audience. Try turning your market funnel into an experience and build real and significant trust. Its 2019, and countdown timers and scarcity don’t work anymore. Rather, feed your target audience with the relevant content at the right time, simply based on their trust. Their trust is what you require to make your market funnel stand out. Build trust on the base of admiration and engagement by feeding them with relevant content and this year your best year so far.  

 

• Single Platform is not Enough 

They say a picture is worth a thousand words, and Instagram lets you promote your stories via images you post along with the text you want to narrate. Instagram is a social media platform with exceptional powers. It’s a perfect social media platform for personal and business purposes as well. You will find various clothing brands selling their items on Instagram. They showcase their clothing items. They share honest reviews and “happy customer” posts on their profile to capture the attention of their consumers. You will find such brand profiles full of gorgeous pictures and “happy customers.”Then there’s Facebook, which is increasing the power of brand awareness and help them create a community for them. Brands can build community through their Facebook official pages and groups. Facebook helps the brands to speak to their community members directly and the result of their programs through the group. Step up your game with twitter. Using the right hashtag (#) can offer you greater brand awareness. A great example of Twitter brand awareness is when a user called out the company, asking them where the closest McDonalds was. The point is, dominating a single platform is not enough. Each platform plays its part and you need to be omnipresent to make the most out of it. Make use of pictures, videos, in-depth articles, podcast episodes, and so on, on different platforms. 

• Consider Your Invisible ROI 

Previously, focusing on the ad spend on lead generation and sales were enough but it no longer works in 2019. Now clients see the greatest success in focusing their ad spend on brand awareness. We’re not saying that generating new leads is not important, but only creating new leads is not important. Keeping and nurturing the existing leads are just as important. Build trust and be their ‘go-to” expert when they need something. If you just concentrate on generating new leads and not nurturing the existing leads, your conversions will go down, as a matter of fact. Be on top of their minds but don’t do it by forcing one promotional message after another. Thrive for creativity and innovation and make them wait for your message, just because they love the content and stuff you send them. Softuvo Solutions is a hub of new solutions, emerging trends, ideas, and real-life disruptions. Contact us for the groundbreaking strategies to boost your business sales!